AI is the new search.
Be the answer.
People don't search Google anymore. They ask ChatGPT. Geode makes sure AI systems cite your organization, not your competitors.
The Problem
When a potential client asks ChatGPT "who are the best firms for X" or Perplexity "what company does Y," your name either appears or it doesn't. This isn't about rankings anymore. It's about whether AI systems know you exist.
What is GEO
GEO is the practice of structuring your organization's existing expertise so that AI platforms cite it. Not SEO. Not content marketing. Not AI-generated slop. Your real knowledge, restructured for how AI systems find and reference information.
Where you rank
Position on a search results page. Optimized for Google's algorithm. Declining in relevance as AI answers replace links.
Whether you're cited
Mentioned, quoted, or recommended when someone asks an AI assistant a question about your domain. The new visibility.
Methodology
Geode does not generate content. We extract your existing expertise and restructure it for AI citation. Every claim traces back to your verified knowledge.
Audit
Baseline assessment of how AI platforms currently represent you. What do they say? What do they miss? What do they get wrong?
Extract
Process your document corpus: proposals, whitepapers, SOPs, case studies. Identify citation-ready knowledge.
Structure
Reorganize extracted knowledge into formats AI systems prefer to cite. Question-answer pairs, structured data, authoritative references.
Publish
Deploy citation surfaces optimized per platform: web pages, structured data, knowledge bases.
Monitor
Track citation appearance across ChatGPT, Perplexity, Google AI, and Copilot. Measure what's working. Iterate.
Services
Citation Gap Audit
We query AI platforms with the questions your prospects are asking. You get a baseline report showing where you're cited, where you're missing, and where competitors appear instead.
Knowledge Surface Build
Full engagement: extract your expertise from existing documents, structure it for AI citation, publish optimized surfaces, and verify citation improvement.
Citation Monitoring
Continuous tracking of how AI platforms cite your organization. Monthly reports, trend analysis, and content recommendations based on citation data.
FAQ
What is Generative Engine Optimization (GEO)?
Generative Engine Optimization is the practice of structuring an organization's existing knowledge so that AI systems like ChatGPT, Perplexity, Google AI Overviews, and Microsoft Copilot cite it when users ask relevant questions. Unlike SEO, which optimizes for search engine rankings, GEO optimizes for AI citation and recommendation. Learn more about GEO.
How is GEO different from SEO?
SEO optimizes content for search engine rankings: position on a results page. GEO optimizes content for AI citation: being mentioned, quoted, or recommended when someone asks an AI assistant a question. People increasingly ask ChatGPT or Perplexity instead of searching Google. GEO ensures your expertise appears in those answers. See the full GEO vs SEO comparison.
Does Geode generate content with AI?
No. Geode surfaces existing expertise. The methodology extracts, restructures, and publishes what an organization already knows, in formats AI systems prefer to cite. We do not generate new claims, fabricate expertise, or create synthetic content. Every published surface traces back to verified organizational knowledge.
What AI platforms does GEO target?
Geode optimizes for citation across ChatGPT, Perplexity, Google AI Overviews, Microsoft Copilot, and Gemini. Each platform has different citation behaviors and preferences. The methodology accounts for platform-specific optimization while maintaining content integrity. Learn how AI citations work.
How long before results are visible?
AI citation behavior responds to structured content faster than traditional SEO. Initial citation changes can appear within weeks of publishing optimized surfaces. Sustained citation presence requires ongoing monitoring and iteration. We provide baseline measurements so improvement is quantifiable.
What industries does Geode work with?
Any organization with deep domain expertise that is underrepresented in AI-generated answers. Professional services, engineering firms, specialized manufacturers, consultancies, B2B companies. If your prospects are researching vendors through AI, GEO applies to you.
A Citation Gap Audit takes one week. You get a baseline report showing exactly how AI platforms represent your organization today and where the gaps are.
Request an Audit